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Masters Of Copywriting

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An Excerpt:  Under the impetus of the Powers "scool" of retail advertising copy writers, whose ideas and ads were frequently set forth in Rowell's Printer's Ink, the enlarged conception of copy's place in good advertizing grew apace.  The editor of this Volume was one onf this group - which included James H Collins - of early writers in Printer's Ink before Mr. Rowell died.  Very soon, the new copy ideas invaded the general advertising field.

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